Overview:If you only analyze financial statements, you are probably missing many opportunities to increase profitability and cash flow. In this session, you will learn a Profit Sizing™ process involving three key types of market analysis areas:
1) Business offerings
2) Market segments
3) Geographic pockets.
Developed through 30 years of studying entrepreneurial enterprises, this session brings new thinking around profitability that encompasses an inside-out-look, leading to better strategic decisions and profits. You will walk away with an analysis tool you can immediately put to use that will improve your organization’s promotional strategy, marketing concentration, price justification, operational decisions and cash flow.
This event may be a rebroadcast of a live event and the instructor will be available to answer your questions either during or after the event.
Major Subjects:Topics discussed
This seminar includes six studies and analysis activities to guide this application into your business.
- Take product analysis beyond net margin and volume pricing
- Analyze business offerings for more effective bundling or promotional advantage
- Discuss how internal efficiency factors influence profitability
- Gain better insights into how to classify offerings as core, value-added or for potential elimination
- Identify key factors that could shift your market segment priorities
- Justify the decision to shift your priority to more profitable customers
- Identify geographic pockets for competitive advantage and better strategic decisions
- Cases and Group Discussion
Objective:Understand three types of market analysis that can help make your business more profitable.
Designed For:CEOs, CFOS, Sales VPs, Controllers and those who aspire to an upper level position
Prerequisites:Management experience helpful
Vendor:CPA Crossings, LLC
Member/Nonmember Fees:79 / 113
CPE:Business Management & Organization 2 hour(s)
Yellow Book Credit:No
Sherre L. DeMao
CPA Crossings, LLC
Cancellation or transfer requests made six(6) business days or more prior to the program, no fee assessed.
Cancellation or transfer requests made two(2) to five(5) business days prior to the program, $25 fee assessed.
Cancellation or transfer requests made one business day prior to the program, $50 fee assessed.
Day of program or no notice of cancellation, 100 percent course fee assessed.
If you transfer from an in-person class course to a webcast, the above policies apply.
Remember, the COCPA reserves the right to cancel a course seven days prior to the program date. Please keep this cancellation policy in mind when making your travel plans and airline reservations. The COCPA will not be liable for flight cancellation penalties due to our cancellation.
To cancel or transfer a course, please contact the Member Services department at 303-773-2877 or 800-523-9082.