Course ID: SOCMED

Social Media Strategy & Quick Start: Developing and Implementing a SocialMedia Strategy for CPA Firms & Organizations

Get beyond the hype and learn how to develop and implement a social media strategy that accelerates your organizational strategy and enhances your on-line presence and connections to your customers, employees, and community. The MACPA is known for its thought leadership in the uses of social media in the CPA profession and has been featured numerous times in the national trade press and Journal of Accountancy. Now they are available to share their best practices and learning with CPA firms and organizations in a customized coaching process to help you develop and implement a strategy in ninety days. Each session will offer hands-on tips and techniques and a chance to get your questions answered.​


Learning Objectives

  • Develop a social media strategy designed to accelerate your personal and organizational brands.
  • Increase your ability to connect to more people and manage more relationships.
  • Understand how to use social media to share, discuss and manage information; as a tool for recruitment and retention; and for customer service and support.
  • Know how to utilize a social media plan for increased find-ability on the web and for brand management.

Major Topics

  • How social media tools can benefit you and your organization and how to use them.
  • How to stay on top of leading blogs using RSS and blog readers.
  • Setting up and maintaining a blog.
  • Amplify your message using other social networking (Linked-In, Facebook) and microblogging (Twitter) sites.

Who Should Attend

Thought-leaders and anyone with responsibility for, or interest in, corporate / firm communications, branding


Fields of Study

Communications & Marketing

Prerequisites

Understanding of the Internet and computers


Provider

Business Learning Institute Dulaney Center II

CPE Credits

8

Level

Intermediate

This course is available for your group as:

 

Let's Roll!

To learn more or customize this course for your group, complete this form and a COCPA team member will get back with you shortly.

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Or, contact COCPA: (800) 523-9082 or info@cocpa.org
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