Course ID: ENTRACPA

The Entrepreneurial CPA – Marketing for Outsourced CFOs

This is a customized, highly-interactive series designed to help financial professionals, especially Outsourced CFOs, grow their practices. It covers marketing strategy and planning, branding (including taglines and elevator speeches) and low-cost, low-pain business development approaches. This course is comprised as a series of 4-hour courses.


Learning Objectives

In this highly-customized course, each participant will bring to the first class a project that he or she will complete by the end of the series. After completing this program, participants should be able to:

  • Create a marketing plan for their practices.
  • Articulate their practices’ brand in a way that differentiates it from the competition.
  • Use marketing tools to evaluate and choose media to promote their practices.
  • Harness low-stress techniques to improve their presentation performance.
  • Complete the marketing project that each participant brings to class.

Major Topics

  • Understanding clients’ needs.
  • Building trust – right from the start.
  • Answering clients’ key question; “Why you?”.
  • Listening, questioning, problem-solving, dealing with client objections.
  • Creating powerful presentations, websites, and marketing materials.
  • Mastering the marketing challenge each participant brings to class.

Who Should Attend

Outsourced CFOs, practice leaders, firm marketing professionals


Fields of Study

Personal Development

Prerequisites

Admission to the course by application to the instructor only.

Bring to the first class a project to complete by the end of the series


Provider

Business Learning Institute Dulaney Center II

CPE Credits

16

Level

Basic

This course is available for your group as:

 

Let's Roll!

To learn more or customize this course for your group, complete this form and a COCPA team member will get back with you shortly.

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Or, contact COCPA: (800) 523-9082 or info@cocpa.org
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