The Five Buying Motives: Turbocharge Your Sales by Unlocking the Power of Consumer Psychology

Learning Objectives

  • Identify the Five Emotional Buying motives.
  • Apply the five emotional buying motives in the sales process.
  • Devise sales processes to appeal to each of the the emotional buying motives.
  • Identify ways to use the Five Buying Motives in marketing applications.

Major Topics

  • Emotion drives purchase decisions so much more than logic.
  • Five Emotional Buying Motives.
  • What and how to structure sales processes to appeal to each of the emotional buying motives.
  • Why we do what we do and how to apply it in a practical sense for business development and growth.

Who Should Attend

Professionals who want to develop their business development skills

Fields of Study

Communications & Marketing




Business Learning Institute Dulaney Center II

CPE Credits




This course is available for your group as:


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