Course ID: FIVEBUY

The Five Buying Motives: Turbocharge Your Sales by Unlocking the Power of Consumer Psychology


Learning Objectives

  • Identify the Five Emotional Buying motives.
  • Apply the five emotional buying motives in the sales process.
  • Devise sales processes to appeal to each of the the emotional buying motives.
  • Identify ways to use the Five Buying Motives in marketing applications.

Major Topics

  • Emotion drives purchase decisions so much more than logic.
  • Five Emotional Buying Motives.
  • What and how to structure sales processes to appeal to each of the emotional buying motives.
  • Why we do what we do and how to apply it in a practical sense for business development and growth.

Who Should Attend

Professionals who want to develop their business development skills


Fields of Study

Communications & Marketing

Prerequisites

None.


Provider

Business Learning Institute Dulaney Center II

CPE Credits

4

Level

Basic

This course is available for your group as:

 

Let's Roll!

To learn more or customize this course for your group, complete this form and a COCPA team member will get back with you shortly.

  • This field is for validation purposes and should be left unchanged.

Or, contact COCPA: (800) 523-9082 or info@cocpa.org
Your browser is out-of-date!

Update your browser to view this website correctly.

Update my browser now

×