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Webinar (CA): Financial Planning: Identifying, Evaluating and Solving Technical Issues in the New Norm!


Today financial planning is very different from the profession and advice of the past. To put it into perspective from a prior TV commercial, “this is not your father’s Oldsmobile!”. The main reason is for this is that our world is changing rapidly. Employment shifts, everyday living and life priorities in the post COVID era are now part of the new norm! Add to that other unanticipated events that we need to figure out “the secrets” of how to maintain our edge in the future on the advice we render makes this process a game-changer. This is no small task or straight shot for ourselves or our clients. As a result, immediate changes will need to be made to our practice and involvement with our clients to manage during the new norm. You’ll learn the “Rattiner’s Secrets of Financial Planning,” as discussed in Jeff’s newest book from Wiley, which he will cover what you need to know to reach your ultimate success! The emphasis will capture the running of your planning practice to the optimization of your client’s experiences in order to dispense appropriate financial planning advice.

Learning Objectives

Find out what leading practitioners in our profession say where we are and where we are going and why, during this new norm. Learn how to identify, evaluate, and provide recommendations in this forging environment during the new norm.
• Learn how to structure your practice to cover all of the financial planning bases and anticipating strategies for future changes
• Determine how to educate, communicate and provide well-thought-out financial plans for your clients
• Determine how your clients can best manage their cash flow and budgeting during the New Norm

Major Topics

• Cash Flow Management and Budgeting
• Insurance
• Investments
• Education
• Income tax
• Retirement
• Estate Planning
• Closely-Held Business Owners
• Marriage, Cohabitation and Divorce

California CPA Education Foundation
Course Level
CPE Field of Study
Specialized Knowledge
Who Should Attend

CPAs, financial planners, and industry professionals including banking, business & industry, consulting, and education.

Jeffrey Rattiner

Basic understanding of financial issues.

Advanced Preparation

This webinar is produced by CalCPA. You will receive your login link/instructions and Certificate of Attendance directly from this third-party vendor. It is important that you review your COCPA confirmation for details on receiving your login instructions and COA from said vendor.

Event Information
Aug 17, 2022
9:00 am - 11:00 pm MDT
Total CPE Credits


$ (% off)


$ (% off)
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Webinar (CA): Financial Planning: Identifying, Evaluating and Solving Technical Issues in the New Norm!

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