Learn how to improve the profitability of your firm by using pricing and positioning techniques that allow you to convey your services’ worth, more effectively scope your projects, and manage customer expectations about price adjustments as scope changes. As you apply the principles you’ll learn in this course to define and present your solutions to buyers, and you’ll discover how often buyers upsell themselves when they feel more in control of their purchases. The results are improved confidence in your worth and much stronger client relationships.
• Identify the four principles to follow when developing your pricing model
• Identify ways to combine services to create higher-value packages for clients
• Describe how pricing upfront prevents customer dissatisfaction and increases trust
Pricing Methods, Firm Profitability