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Webinar (CPA Crossings): Influencers: What They Really Want and How to Get Unstuck


One of the most powerful change tools is effective stakeholder management. While it does utilize communication capabilities, management involves so much more! Learn how to identify, assess, manage, and influence anyone who can make or break your change efforts so you can move your vision, programs, and projects forward.

This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Learning Objectives

After attending this presentation you will be able to…

  • List the different types of stakeholders
  • Describe how to assess the influencing power of a stakeholder
  • Describe a method to learning what’s important to a stakeholder
  • Categorize stakeholders according to how they will be managed
  • Describe three tools to assess and manage stakeholders
  • List the influencing types
  • Identify the most successful influencing approach
  • List two ways to build trust with stakeholders
  • List 4 types of resistance and a technique to overcome each one
  • Describe two behaviors that can cause a stakeholder to withhold their support and how to manage
Major Topics

The major topics that will be covered in this class include:

  • Identifying the different types of stakeholders
  • How to assess the influencing power of each stakeholder
  • What is most important to stakeholders
  • Categorize stakeholders by how you will manage them
  • Practical tools to proactively manage stakeholders
  • Influencing types, the one that is most successful and how to build skills to master it
  • How to build trust with stakeholders
  • The types of resistance and how to overcome them proactively
  • What gets you stuck and how to get unstuck
CPA Crossings, LLC
Course Level
CPE Field of Study
Business Management and Organization
Who Should Attend

CPAs, executives, board members, legal representatives, policymakers and other decision makers interested in learning how to be an effective change leader

Tammy Daugherty


Advanced Preparation

This webinar is produced by CPA Crossings. You will receive your login link/instructions and Certificate of Attendance directly from this third-party vendor. It is important that you review your COCPA confirmation for details on receiving your login instructions and COA from said vendor.

Event Information
Sep 24, 2021
10:30 am - 11:30 am MDT
Total CPE Credits


$ (% off)


$ (% off)
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Webinar (CPA Crossings): Influencers: What They Really Want and How to Get Unstuck

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