Webinar (CPA Crossings): LinkedIn Profile Secrets for CPAs

Description

Today’s CPAs can expect their prospects, clients, referral partners, and candidates to research them on LinkedIn. The good news is that you can leverage LinkedIn to craft a digital presence that demonstrates your expertise, showcases your personal brand, and aligns with your values. Learn how to create a LinkedIn profile that is not just a resume but a valuable marketing tool for your CPA business. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Learning Objectives

After attending this presentation you will be able to…

  • Make immediate improvements to your LinkedIn profile
  • Position yourself to attract clients, prospects, or candidates (instead of your current resume version)
  • Showcase your credentials, education, experience, and personal brand
Major Topics

The major topics covered in this class include:

  • Effective branding and LinkedIn profile positioning for CPAs
  • Best practices and tips for each profile feature
  • Optimizing language and words to attract clients: Your headline, essay, descriptions, and keywords
  • Sizzle elements: Your headshot, background banner, videos, and media
  • Essential LinkedIn settings and privacy for CPAs
Provider
CPA Crossings, LLC
Course Level
Basic
CPE Field of Study
Communications and Marketing
2
Who Should Attend

CPA who wants to build a better LinkedIn profile

Instructor(s)
Sandra Long
Prerequisites

None

Advanced Preparation

This webinar is produced by CPA Crossings. You will receive your login link/instructions and Certificate of Attendance directly from this third-party vendor. It is important that you review your COCPA confirmation for details on receiving your login instructions and COA from said vendor.

Location
Webinar
Event Information
When
Oct 19, 2021
8:30 am - 10:30 am MDT
Location
Webinar
Total CPE Credits
2
Format
Webinar

MEMBER


$ (% off)
$79.00

NON-MEMBER


$ (% off)
$103.00
Become A Member

Register for this Event

Webinar (CPA Crossings): LinkedIn Profile Secrets for CPAs


Your browser is out-of-date!

Update your browser to view this website correctly.

Update my browser now

×