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Webinar (WA): CFO Series Creating Competitive Advantage


Creating Competitive Advantage, 2 Business Management & Organization credits, Boards are increasingly looking to CFOs to participate, if not drive, corporate strategy. Most financial professionals can identify a strategy that provides a competitive advantage when they see one but may not know where to look for it. In this session, a veteran CFO will lead you through the strategy development process and then show you how to turn your organization’s search for competitive advantage into reality. Profitable Pricing, 2 Business Management & Organization credits, Three things can happen in pricing, and two of them are bad. Ovepriced products are a missed opportunity, whereas underpriced products give away your products at a loss. When sales and accounting personnel fail to work together, the company risks becoming its industry’s “dumb” competitor. Accountants involved in pricing can help the company understand the difference between “dog” and “gravy” opportunities with knowledge that directly translates into an improved profitability. You will leave this session understanding why the company with the best cost information wins! Contemporary Cost Concepts, 2 Accounting credits, Bad cost analysis leads to bad decision making. Traditional cost accounting provides the average cost of an average product, produced in an average volume and sold to an average customer. Traditional techniques can be disastrously inaccurate when trying to understand products that are not average in every way. This session explains activity-based costing and why it gives your company a competitive advantage. Cost and Pricing Models: Creating and Effective Tool, 2 Accounting credits, If sales increase, so should profits. Yet, the opposite result often leaves executives scratching their heads. When organizations work with inferior cost information, they make mistakes in four specific situations. Bad information causes sellers to overprice easy, high-volume work and underprice difficult, low-volume work. This session discusses how to use activity-based costing data to build accurate costing models that consider far more than just the labor and materials necessary to provide goods and services.

Learning Objectives

Understand how to identify a strategy that will give your organization a competitive advantage. Understand how to improve profit through involvement with your organization’s pricing process. Understand why a superior cost knowledge will provide your company a competitive advantage. Understand how to create models that will assure your organization is selling its products at a profitable price.

Major Topics

Every organization has competition, but some perform better than others. The best have two secrets; 1) they know what is profitable, and 2) they have a clear strategy. This event will cover how these two skills can dramatically improve financial performance.

Washington Society Of CPAs
Course Level
CPE Field of Study
Who Should Attend

This series is for people who are, or aspire to be, chief financial officers. We target the discussions to people in medium-sized organizations.

John Daly


Advanced Preparation


Event Information
Nov 21, 2022
9:00 am - 5:00 pm MST
Total CPE Credits


$ (% off)


$ (% off)
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Webinar (WA): CFO Series Creating Competitive Advantage

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