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Webinar (WA): CFO Series: Financial Communications


Driving Performance with Metrics, 2 Accounting credits, Do you struggle to keep budgets current in the face of an ever-changing business climate? Do you recognize that actual spending can be far from what a department’s spending should be? Twenty-first century performance metrics reduce work, reduce politics, provide flexibility and substantially improve the performance management process. This valuable session will show you how to drive organizational performance using these powerful techniques. Effective Business Writing, 2 Communication & Marketing credits, American businesses report losing $400 billion a year to unclear writing that wastes time, kills contracts and turns off customers. Optimize your time spent in communications as a writer and a reader. Prevent your readers from sending your documents to the circular file because they are too much work to decipher. Write with clear purpose and enjoy the results and time saved. Be part of the solution, not part of the problem – write it right the first time. Communicating Financial Information to Non-Accountants, 2 Accounting credits, Do you ever get blank looks when you present your company’s financial statements? Does your board nod knowingly, during your presentation, but never seem to have any meaningful questions? It could be that they have no idea what you are talking about and are just pretending to understand! Learn how to connect with your CEO, board, fellow managers, and ordinary employees so they understand your message. Learn to motivate them to Presentation Skills for Success, 2 Communication & Marketing credits, We strive to make effective presentations, but this may not be one of our strengths. Presentation skills are essential to effective leaders, especially for CFOs who must tell their company’s story to both internal and external audiences. In this seminar, you will learn; (1) to deliver presentations effectively and with confidence, (2) to take “big picture” information and make it relevant to specific audiences, and (3) to conduct an effective “Question and Answer” session.action. Come hear a veteran CFO tell you how.

Learning Objectives

Understand how to better communicate your organizations performance and how to improve it. Understand how to use metrics to improve your organization’s performance. Learn how to cut your writing time in half and double your impact. To understand how to make your presentations more effective.

Major Topics

Numbers are fun for us, but not for everyone. However, if we do not effectively convey the meaning of the numbers – have we delivered value? Today we will discuss how to make your numbers speak so that the rest of the organization understands.

Washington Society Of CPAs
Course Level
CPE Field of Study
Who Should Attend

Anyone who must present financial information to people who do not have a financial background.

Brian Maturi

Participants should have at least six months of industry experience and a thorough knowledge of financial accounting principles and practices. Additionally, participants who make presentations will find this seminar very useful.

Advanced Preparation


Event Information
Dec 6, 2022
9:00 am - 5:00 pm MST
Total CPE Credits


$ (% off)


$ (% off)
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Webinar (WA): CFO Series: Financial Communications

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