The barber, blacksmith, butcher, baker and candlestick maker used to have an intimate knowledge their customers. This tacit knowledge got lost in the Industrial Revolution. It is now coming back.
The world is moving from products and services to subscriptions, favoring access and transformations over ownership and deliverables. McKinsey reports that the subscription ecommerce market has grown by more than 100% per year for past five years. Further, subscription-based companies are growing eight times faster than the S&P 500 Index (17.6% vs. 2.2%), and five times faster than US retail sales (17.6% vs. 3.6%).
The advantages to a subscription model are many, including: predictable revenue; collective knowledge of your customers; one-to-one marketing; forecasting for demand and planning more effectively; and breaking down silos and creating a true “one-firm” model.
Identify strategies utilized by businesses that have made the transition to a subscription-based model
An in-depth exploration of the nine types of subscription business models
The psychology of selling subscriptions
How to develop new metrics and accounting information to represent the economics of a subscription business
The three types of adoption approaches to creating a subscriber base
Five approaches to value nurturing;that is, what happens after the sale to help customers achieve success and realize value
Ten best practices to reduce churn (i.e., losing subscribers)
Essential growth strategies to deploy
CPAs, accountants and financial professionals.