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Webinar(CA): Persuasive Writing

Description

Do you want a client to sign an engagement letter? Do you want the IRS to see things your way? When you write for results, you are writing to persuade. In this two-hour workshop, learn the three major modes of persuasion (ethos, pathos, and logos) and how to harness them. Learn to target the “hot buttons” of your readers, choosing costs and benefits that will spur them to action. Additionally, master a classic way of writing introductions and begin to draft a persuasive document of your own.

Learning Objectives

Identify appeals to character, emotion, and logic in samples.
Identify topics of emotional intensity to a reader of a document you are planning.
Identify the inner questions of your reader.
Apply the structure of Situation, Complication, Question, and Answer in composing an introduction
Write the opening sentences of a persuasive document

Major Topics

Persuasive writing
Business writing
Practice development
Marketing

Provider
California CPA Education Foundation
Course Level
Overview
CPE Field of Study
Communications and Marketing
2
Who Should Attend

Partners, managers and staff.

Instructor(s)
Elizabeth Danziger
Prerequisites

None

Advanced Preparation

None

Location
Webinar
Register Now
When
Oct 26, 2020
12:00 pm - 2:00 pm MDT
Location
Webinar
Total CPE Credits
2
Format
Webinar

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$ (% off)
$75.00

NON-MEMBER


$ (% off)
$101.00
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Webinar(CA): Persuasive Writing


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